The Resignify Project, a partnership between NTICS, Bridgestone, and Education Departments, reached schools in various regions of Brazil, with the mission of raising awareness among students and communities about the importance of environmental education. 

In addition to lectures, the project implemented activity areas with recycled tires and provided teaching materials to facilitate the development of educational activities. 

Created in response to the transformations in society and the growing need for sustainable action, the Resignify Project seeks to cultivate the role of the individual as a key player in preserving the environment, thus contributing to the construction of a sustainable future.